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The page title displays in the border of each Web page and is an additional way to identity your site. It also helps to make the site identifiable in Google and other search engine results.

All UMass Amherst Web pages, except personal pages, should follow these conventions for <title> tags:

<title>UMass Amherst: Name of Department or Program or Whatever</title>

or

<title>University of Massachusetts Amherst Department of Whatever</title>

• Titles should contain no more than 66 characters, to take full advantage of Google's display capabilities.
• Be sure to define a more specific site name than "University of Massachusetts Amherst" or "UMass Amherst".