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All UMass Amherst Web pages, except personal pages, should follow these conventions for <title> tags:
<title>UMass Amherst: Name of Department or Program or Whatever</title>
or
<title>University of Massachusetts Amherst Department of Whatever</title>
- Titles should contain no more than 66 characters, to take full advantage of Google's display capabilities.
- Be sure to define a more specific site name than "University of Massachusetts Amherst" or "UMass Amherst".