Web sites

• Guidelines
• Top banner
• Footer
• Page Titles
• Downloads
• Colors and Fonts

The following guidelines apply to all UMass Amherst Web pages, except for personal pages.

This is defined as all sites representing UMass Amherst schools, colleges departments, programs, units, research centers, and administrative offices. Personal Web sites, hosted through OIT and sites created through Blogs at UMass Amherst are currently not required to adhere to this policy.

Purpose

The Web identity guidelines serve several purposes. They brand your site as part of UMass Amherst without diminishing the uniqueness of each area. They make your site easy to find on the Web both with the larger UMass Amherst site and within the larger World Wide Web, and they make it easy to navigate to and from your site and other sites at UMass Amherst.

Guidelines

The Web identity guidelines consist of three mandatory elements which must be included on each page of of your site and updated as necessary. The elements are:

• Top Banner: The banner strip across the top of the page brands the site as part of UMass Amherst, links back to the home page and provides a site search. more on Top Banner
• Footer: The page footer shows site ownership, both as part of UMass Amherst and within the specific department or group with the unviersity. more on Page Footer
• Page Title: The page title displays in the border of each Web page and is an additional way to identity your site. It also helps to make the site identifiable in Google and other search engine results. more on Page Title

In addition, the color palette of each site should include Umass Amherst maroon and the campus seal should be prominently displayed on each page.

Questions or need help? Contact Nina Sossen at 413-577-4741 or via email.