The University of Massachusetts Amherst brand is more than just a wordmark or color.

It is what people think and feel about us.

It is a promise.

It is who we are and what we stand for.​

Best Practice Tips

Social media posts should be accessible to all users. Best practices include use of alt text, text image descriptions, and captions. Videos posted to social media should include captions or audio descriptions. For further guidance, visit the university's accessibility website